PUGSInnovation Lab/ working name — rev. A
Early access — now welcoming
For the ones who pour into others

Stay with your clients. We'll hold the rest.

PUGS is one calm dashboard on top of your Google Workspace and email — with assistants and AI agents booking clients, sending reminders, and clearing the admin. Then you add the tools built for how your studio runs.

the base BOOKINGS REMINDERS REVIEWS REBOOKING MARKETING MESSAGES
The base

One calm place for everything behind the chair.

Before a single custom tool, PUGS takes over the back office — and puts a gentle, capable team on it.

Connected

Your Google, in one view

Gmail, Calendar, Drive, and Contacts brought together — nothing to migrate, nothing lost between apps.

Covered

A team on the day-to-day

Assistants and AI agents answer clients, sort the inbox, and handle the admin that follows you home.

Cared for

Done before you close up

Replies sent, appointments booked, reminders out, deposits taken — while you stay present with the person in your chair.

The tools we add

Built for how your studio runs.

The twist: bolt-on tools for the parts of the day that never slow down. Here's the set for beauty & wellness.

The Booking Book

Handles booking, rescheduling, and the "any openings?" messages — so your chair stays full without the back-and-forth.

Gentle Reminders

Appointment reminders and soft no-show nudges that keep the calendar tight — warm, never pushy.

Rebook & Return

Follows up after each visit to bring clients back on a rhythm, so retention isn't left to memory.

Kind Words

Invites happy clients to leave a review at the perfect moment — and quietly flags an unhappy one to you first.

The Feed

Drafts your posts and stories in your voice, so your page stays alive between appointments — no late nights.

Front of House

Answers messages, takes deposits, and welcomes every new client warmly — even when you're mid-appointment.

Don't see yours?

Tell us the part of the week that wears you down, and we'll build the bolt-on around it — made for your studio.

Tell us your day
How it works

Four steps. Then it runs quietly on its own.

i

Tell us your studio

And what's wearing you down. That's the whole intake.

ii

We connect the base

Your Google and email get set up and the team steps in.

iii

We add your tools

The bolt-ons for how you run bloom onto the dashboard.

iv

You get your calm back

The back office runs while you stay with your clients.

Every client, remembered

No one slips away.

PUGS connects to HubSpot, so every inquiry gets answered, saved, and followed up — automatically. Your book stays full and no client is ever lost to a missed message.

A new inquiry arrives  — DM, form, or call
PUGS answers & welcomes  right away
Client saved  to HubSpot
Follow-up scheduled  + carried to the booking
Reserve your spot

Get your
calm back.

Tell us about your studio and what you're after. We'll reach out to get you set up and take the first thing off your plate.

Made for beauty & wellness owners.
Early access · no card · no obligation.
Built by people who root for those who build.

Received with care

You're on the list.

We'll be in touch to get you set up and take the first thing off your plate. Keep it going — keep it growing.